Pasta del Capitano was born in 1905 in the pharmacy of the Ciccarelli family. It represented a revolution in daily oral hygiene: a paste and not a powder, an innovative product intently researched and formulated with care. Over the years the Pasta del Capitano products have evolved to respond to the changing field of oral hygiene, yet they have always been consistent with the mission to give the best possible quality, innovation, research, and transparency. The new Pasta del Capitano formulas have an innovative approach that aims to give the best results, uphold promises, and guarantee performance.