At the end of the 19th century, Annette and Jean-Baptiste Barreau first offered customers at their Parisian storefront a toothpaste powder made by “chemist John Walton of Philadelphia”. In 1915, they launched their own, now famous “Red Formula” toothpaste with an image of their son Andre, a young opera singer, dressed as Figaro from the Barber of Seville. To this day, Email Diamant continues to innovate to create toothpastes to protect tooth enamel and gums with clinically proven effectiveness. That's the magic of Email Diamant!