
Shiny & Strong
The Strengthening Rice Water Shampoo is formulated with Rice Tein NPNF ® which is clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses. The color safe and 88% bio based formula cleanses and strengthens thin, fine, & damaged hair.
Hydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber — leaving strands looking and feeling healthier. This powerhouse ingredient works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle, helping to fortify hair to prevent damage and promote a healthy appearance. Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine. This shampoo helps maintain balance, too much moisture can lead to limp or overly soft hair. A protein-rich shampoo like the Kitsch Strengthening Rice Water Shampoo can help restore balance.
Key Ingredients:
Rice Tein NPNF®: Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.
Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
Focus on the top, sides, and back of the scalp.
Continue massaging for 2 minutes to lift dirt and buildup. Rinse thoroughly with warm water.
Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately)
Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Hydrolyzed Rice Protein, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate
Why can't I purchase this online?
A small number of our brands and products are not allowed to be sold online. Please give us a call at 1-800-252-0275 or stop into one of our stores to order this product.